[{"id":4221,"title":"Κατανόηση συμπεριφοράς","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4445.jpg","isbn":"960-239-387-4","isbn13":"978-960-239-387-1","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":68,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Understanding behaviour","publisher_id":231,"extra":null,"biblionet_id":4445,"url":"https://bibliography.gr/books/katanohsh-symperiforas.json"},{"id":4218,"title":"Διαπραγμάτευση","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4440.jpg","isbn":"960-239-390-4","isbn13":"978-960-239-390-1","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":63,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"5.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Negotiating","publisher_id":231,"extra":null,"biblionet_id":4440,"url":"https://bibliography.gr/books/diapragmateush.json"},{"id":4230,"title":"Επιλογή προσωπικού","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4454.jpg","isbn":"960-239-389-0","isbn13":"978-960-239-389-5","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":63,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Selecting people","publisher_id":231,"extra":null,"biblionet_id":4454,"url":"https://bibliography.gr/books/epilogh-proswpikou.json"},{"id":4232,"title":"Επικοινωνία","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4456.jpg","isbn":"960-239-396-3","isbn13":"978-960-239-396-3","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":63,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Communicating","publisher_id":231,"extra":null,"biblionet_id":4456,"url":"https://bibliography.gr/books/epikoinwnia.json"},{"id":4225,"title":"Διαχείριση","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4449.jpg","isbn":"960-239-393-9","isbn13":"978-960-239-393-2","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":68,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"5.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Managing","publisher_id":231,"extra":null,"biblionet_id":4449,"url":"https://bibliography.gr/books/diaxeirish.json"},{"id":4233,"title":"Δραστηριοποίηση","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4457.jpg","isbn":"960-239-391-2","isbn13":"978-960-239-391-8","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":63,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Motivating","publisher_id":231,"extra":null,"biblionet_id":4457,"url":"https://bibliography.gr/books/drasthriopoihsh.json"},{"id":4223,"title":"Επίλυση προβλημάτων","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4447.jpg","isbn":"960-239-397-1","isbn13":"978-960-239-397-0","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":62,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Solving problems","publisher_id":231,"extra":null,"biblionet_id":4447,"url":"https://bibliography.gr/books/epilysh-problhmatwn.json"},{"id":4226,"title":"Κερδίστε χρόνο","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4450.jpg","isbn":"960-239-395-5","isbn13":"978-960-239-395-6","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":64,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Making time","publisher_id":231,"extra":null,"biblionet_id":4450,"url":"https://bibliography.gr/books/kerdiste-xrono.json"},{"id":4229,"title":"Ανάθεση εργασιών","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4453.jpg","isbn":"960-239-392-0","isbn13":"978-960-239-392-5","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":63,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Delegating","publisher_id":231,"extra":null,"biblionet_id":4453,"url":"https://bibliography.gr/books/anathesh-ergasiwn.json"},{"id":4219,"title":"Οργάνωση συσκέψεων","subtitle":null,"description":null,"image":"http://www.biblionet.gr/images/covers/b4443.jpg","isbn":"960-239-394-7","isbn13":"978-960-239-394-9","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":66,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Running Meetings","publisher_id":231,"extra":null,"biblionet_id":4443,"url":"https://bibliography.gr/books/organwsh-syskepsewn.json"},{"id":168268,"title":"Β2Β Management εμπορικής ταυτότητας","subtitle":null,"description":"Σε μια εποχή που τα προϊόντα μοιάζουν ολοένα και περισσότερο, οι εταιρείες στρέφονται στο branding αναγνωρίζοντας σε αυτό έναν τρόπο να δημιουργήσουν μια προτίμηση για τις προσφορές τους. \u003cbr\u003e\u003cbr\u003eΤο branding έχει αποτελέσει καθοριστικό παράγοντα στην επιτυχία πολύ γνωστών καταναλωτικών αγαθών όπως: η Coca-Cola, η McDonald's, η Kodak και η Mercedes. Είναι καιρός, περισσότερες βιομηχανικές εταιρείες, να εγκαινιάσουν μία πιο επιδέξια χρήση του branding. Κάποιες από αυτές έχουν ανοίξει το δρόμο... η Caterpillar, η DuPont κ.ά. \u003cbr\u003e\u003cbr\u003eΤο συγκεκριμένο βιβλίο είναι ένα από τα πρώτα που εξετάζουν σε βάθος την τέχνη και την επιστήμη των βιομηχανικών προϊόντων branding. Στις σελίδες του θα βρείτε τις αρχές, τη θεωρία και τις δεκάδες περιπτώσεις που απεικονίζουν το επιτυχημένο branding στο πεδίο των βιομηχανικών εμπορευμάτων. ","image":"http://www.biblionet.gr/images/covers/b171341.jpg","isbn":"978-960-457-490-2","isbn13":"978-960-457-490-2","ismn":null,"issn":null,"series":null,"pages":350,"publication_year":2011,"publication_place":"Θεσσαλονίκη","price":"26.0","price_updated_at":"2011-10-13","cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Β2Β Brand Management","publisher_id":231,"extra":null,"biblionet_id":171341,"url":"https://bibliography.gr/books/v2v-management-emporikhs-tautothtas.json"},{"id":4227,"title":"Αυτοκαθοδήγηση","subtitle":null,"description":null,"image":null,"isbn":"960-239-398-X","isbn13":"978-960-239-398-7","ismn":null,"issn":null,"series":{"id":649,"name":"Management","books_count":27,"tsearch_vector":"'management'","created_at":"2017-04-13T00:56:17.134+03:00","updated_at":"2017-04-13T00:56:17.134+03:00"},"pages":67,"publication_year":1998,"publication_place":"Θεσσαλονίκη","price":"4.0","price_updated_at":null,"cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":"αγγλικά","original_title":"Managing yourself","publisher_id":231,"extra":null,"biblionet_id":4451,"url":"https://bibliography.gr/books/autokathodhghsh.json"}]