[{"id":139707,"title":"Marketing of Shipping Companies","subtitle":"A Tool for Improvement of Chartering Policy","description":"This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.","image":"http://www.biblionet.gr/images/covers/b142398.jpg","isbn":"978-960-351-730-6","isbn13":"978-960-351-730-6","ismn":null,"issn":null,"series":null,"pages":235,"publication_year":2008,"publication_place":"Αθήνα","price":"30.0","price_updated_at":"2009-05-04","cover_type":"Μαλακό εξώφυλλο","availability":"Κυκλοφορεί","format":"Βιβλίο","original_language":null,"original_title":"Marketing ναυτιλιακών επιχειρήσεων: Εργαλείο βελτίωσης της πολιτικής ναυλώσεων","publisher_id":650,"extra":null,"biblionet_id":142398,"url":"https://bibliography.gr/books/marketing-of-shipping-companies.json"}]